Editorial standards
Wherely may use AI to help research, draft, and organize guidance. Published copy must still read as if a knowledgeable human edited it for a specific traveler decision.
What we require
- Specificity to the place, route, option, or trip context—not interchangeable destination filler.
- Practical decision value: after reading, a real choice should be easier.
- Clear separation of facts, interpretation, uncertainty, and recommendations.
- Honest what-to-keep-in-mind notes instead of presenting every option as equally suitable.
- Human review before Alpha publication. Automated checks can flag risk; they do not approve content on their own.
What we do not publish
- Thin keyword pages or content-farm patterns.
- Universal “best” rankings or generic confidence scores.
- Unreviewed generated text, even when it is grammatically correct and factually populated.
- Promotional OTA-style language, urgency, or AI as the main product promise.
For sources, evidence, affiliates, and corrections, see Trust and information standards. For how recommendations are framed, see How we make recommendations.